Brand Heritage & Aesthetics of Simplicity
The MindCraft ethos has evolved over time. Over the years, we have striven to improve and transform the company to be able to deliver better solutions and services to our clients. The logo is a manifestation of certain key aspects of this journey.
The current logo was introduced in 2010. It was necessary to develop a suitable logo to integrate our rising profile in foreign countries along with stabilizing our business in the domestic market. The motivating factor to select an animal imagery was conscious as it depicts the business we are in.
An elephant represents intelligence, integrity, patience, wisdom and strength. MindCraft confers itself to each attribute of the elephant to represent a symbolic function.